How Claudia Laurie of Prive took lessons from Uber into E-commerce

Claudia Laurie is the co-founder of Prive, where she and her co-founder, Alex Craciun, are helping D2C brands build sustainable recurring revenue through e-commerce subscription

tools.

Prive is the second company Claudia has launched — she started a D2C fashion brand as an undergrad at Harvard. After graduating, she worked at Uber as a product manager. With Defy partner Madison McIlwain, Claudia is also the host of The Room, an interview-style podcast focused on leaders in the consumer and tech product industry.

Originally publishing at Xfund